Facebook, Red Cross launch digital campaign against COVID-19

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Facebook says it has launched “AfricaTogether,” a digital campaign to encourage vigilance against COVID-19 in partnership with the International Red Cross and Red Crescent Movement.

Jocelyne Muhutu-Rémy, Facebook’s Strategic Media Partnerships Manager for Sub-Saharan Africa, said on Monday that as part of the launch, there would be a digital campaign across Africa and a two-day festival on June 4 and June 5 featuring artists.

“With about 100,000 Covid-19 cases on the continent and containment measures easing in many countries, ‘AfricaTogether’ combines musical and comedy performances with information from COVID-19 first responders and fact-checkers from across Africa.

“It will include a festival with performances by artists such as Femi Kuti, Ferre Gola, Salatiel, Serge Beynaud, Patoranking, Aramide and Youssou N’dour.

“There will also be a digital awareness campaign with prevention messages developed with Red Cross and Red Crescent health experts targeting simultaneously Facebook users in 48 countries across sub-Saharan Africa.

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